Nike Stock Price Prediction 2025, 2030, 2040

In initial years of BRS operated as a distributor for the Japanese shoe company Onitsuka Tiger (now known as ASICS). Phil Knight and Bill Bowerman were instrumental in bringing Onitsuka Tiger’s running shoes to the U.S. market. In 1971, as the partnership with Onitsuka Tiger ended, the company rebranded itself as Nike, inspired by the Greek goddess of victory. Jeff Johnson, one of Nike’s first employees, is credited with coming up with the name.

The iconic Nike Swoosh logo, designed by a graphic design student named Carolyn Davidson, was introduced in 1971. The company officially adopted the Nike name and Swoosh logo on January 22, 1974. By December 1980, Nike went public, listing on the New York Stock Exchange (NYSE) under the ticker symbol NKE.

Since then, Nike never looked back and grown into one of the most recognized and valuable brands in the world, related with sports and lifestyle products. In 2013, Nike became a member of the Dow Jones Industrial Average, replacing Alcoa.

Historical Performance of Nike

Nike, Inc. (ticker symbol: NKE) has the compound annual growth rate (CAGR) of 6.33% in the last 10 years. In comparison, the CAGR of Tesla is 44.25% and CAGR of Apple is 8.02% (in the last 10 years).

Also Read: Apple stock price prediction 2025, 2030, 2040

Also Read: Tesla Stock Forecast & Price Prediction 2025, 2030

Meanwhile, Nike has many notable events that have influenced its stock performance in these decades. Let’s take a brief glance at some of the major events and how they impact on Nike’s stock:

Initial Public Offering (IPO) of Nike

Nike went public in December 2, 1980 at the New York Stock Exchange (NYSE) under the NKE ticker symbol.

Nike is beginning as a publicly traded company, as Nike raising its capital for working on big projects, and expand its market. The stock price increase steady and slowly, because of increasing market share in athletic footwear industry. Using innovative products launches, and creative market strategies.

The launch of Air Jordan

Nike signed a contract with famous basketball player Micheal Jordan, leading creating a new brand named Air Jordan.

The Air Jordan sneaker became a culture in people, massively boosting brand recognition and Nike’s revenue. Using the success of Air Jordan, Nike slowly captured the whole basketball footwear market, with a rise in its stock price also. Then, Nike brand Image become as a leader in sports apparel and footwear.

Just Do It Campaign – Late 1980s

Nike launched its iconic “Just Do It” campaign in 1988, and simultaneously, the company focused on global expansion, entering new markets in Europe and Asia.

The campaign resonated with customers worldwide, making Nike’s brand identity solid. Coupled with its international expansion, these efforts drove significant growth in revenue and market share, positively influencing Nike’s stock performance.

The 1990s

During the early 1990s, Nike faced challenges due to a global recession, increased competition, and a slow down in the U.S. market.

Nike’s stock suffered a dip as the company struggled with inventory management and overexpansion. However, Nike responded by streamlining operations, focusing on core products, and innovating with new technologies like Air Max. By the mid-1990s, Nike recovered, and its stock price filled the dip as the brand regained momentum.

Sponsorships with Tiger Woods

Nike signed a sponsorship deal with golfer Tiger Woods in 1996, becuase of his popularity in the sports increased fastly.

Tiger Woods’ success brought significant visibility to Nike’s golf line, driving sales and contributing to a positive perception of the brand. The association with a globally known athlete fasten Nike’s stock, reflecting the impact of strategic endorsements on its market value.

2000-2008

Nike began investing heavily in digital transformation, including the launch of Nike.com and the introduction of Nike+ technology in partnership with Apple. The company also faced challenges such as the 2008 financial crisis.

While the financial crisis led to a decline in consumer spending and a drop in Nike’s stock price, the company’s early investment in digital technology makes it well for long-term growth. Nike’s stock began to recover as the company jumped stronger with a focus on innovation and digital engagement.

Addition in Dow Jones Industrial Average

Nike was added to the Dow Jones Industrial Average (DJIA) in 2013, replacing Alcoa.

Inclusion in the DJIA marked Nike’s recognition as a stable and influential player in the global market. This event increased investor confidence, contributing to a steady rise in the stock price as it attracted more institutional investment.